From Kitchen to Market

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From Kitchen To Market

So, you make delicious food but wonder how to make it to the market shelves?

Or you are already doing so or running your own a co-packing operation and feel you can expand? 

If yes, then attend Renaissance Marin

“From Kitchen to Market”

FREE two-hour workshop.

Wednesday, March 27th

Mixer 5:30 PM –6:10 PM (Wine, Beer, Munchies)

Speakers: 6:15 PM – 7:15 PM

Q/A: 7:15 PM – 8:00 PM

FREE TO THE PUBLIC, REGISTRATION REQUIRED

RSVP

You will gain a competitive edge by learning the ups and downs, the ins and outs of the trendy specialty food industry from four local insiders. Topics will include the planning and production process, traditional and alternative distribution network with suggestions on how to get into that segment of the business and contacts to help get you started, capitalization options, creative marketing ideas, current trends, and more.

Providing you with valuable facts, figures, and opinions will be 4 industry savvy guest speakers:

Louis Brouillet:A hands-on entrepreneurial executive with a career long path of accomplishments in the retail, e-commerce and packed goods businesses. As a senior executive in the food and fashion industries, he has taken numerous products to market and built concepts from the ground-up. He helped several startups with go-to-market plans and product introduction and expansion. He specializes in strategic planning and business development. Louis’ management philosophy is the result of a journey of healthy living and helping others through which he has learned the significance of authenticity, collaboration, generosity and respect. His .approach to business is to innovate within a holistic connection between market, community and sustainability. Merrilee Olson:Owner of PRESERVE Sonoma, a local co-packing business she started when she saw a flat of strawberries destined for the compost heap. Her goal is helping local farmers and small food entrepreneurs get their products to market. Marrilee started her culinary career at age 5, marketing fresh watermelon juice and apple pies to her neighbors. It was therefore no surprise to her family when her passion for cooking took her to a long career in the world of food. Over the course of 30+ years, she has owned a catering business, and a career coaching business, developed and tested recipes for an international spa and several cookbooks, and spent several years at Bon Appetite Management Company, where she was the Culinary Director
G. Steven Cleere:Co-founder, Managing Partner and Creative Director of TradeMarketing, Inc., a cutting-edge retail marketing agency helping businesses grow for over 35 years. His work in Grocery, Mass and Specialty retailing, including co-op software development, promotion evaluation and key account profitability have assisted his manufacturer clients in marketing more effectively to and through the retail trade. Steve’s work has ranged from Consumer Promotions with El Monterey Frozen Mexican Food to Channel Equalization with Nestle’ Purina. TMI’s clients have included: Schering –Plough, Interstate Bakeries, Borges USA, Tetley/Good Earth Teas, Sunkist Citrus, Van de Kamps Seafood and many other successful brands. Steve’s articles on the issues facing marketers have appeared in such publications as Brand Marketing, Food & Beverage, and TradeWinds and the Retail Market Watch newsletter. Steve is also a guest lecturer at San Francisco and Sonoma State Universities on advertising and promotion. Cole Meeker:Founder of The Great and Wonderful Sea of Change Trading Company, a young Sonoma-based business harvesting seaweed from the Sonoma Coast in the spring and summer, and importing seaweed from harvesters in Nova Scotia, to then use it to make baked snacks which are sold at natural food stores in the¬ Bay Area and at selected west coast accounts. Before opening his own business, Cole was the Sales and Marketing Manager at Premier Organics in Oakland, where he helped the company grow from $1.5M to $6M – a 400% growth in four years. His experience also goes from running marketing efforts at major national trade shows to undertaking grassroots and social media marketing to develop brand awareness and promote product sales, particularly in key West Coast markets. Cole also worked for The Good Earth Market.

From Kitchen to Market (Free)

Wednesday, March 27th

Mixer 5:30 PM –6:10 PM (Wine, Beer, Munchies)

Speakers: 6:15 PM – 7:15 PM

Q/A: 7:15 PM – 8:00 PM

 

FREE TO THE PUBLIC, REGISTRATION REQUIRED

RSVP

 

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Classes

October  2014
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Events on October 28, 2014
  • Building a Business WebSite
    Starts: 6:00 pm
    Ends: October 28, 2014 - 9:00 pm
    Description: Using WordPress, the leading content management system, you will create a professional website for your business. The class focuses on how to use WordPress to create an effective website for your business.

    Attendees will:
    Build a standard 5 page website
    Learn how to load text and images, plus extend the site beyond the basics
    Have the option to take the site live

    Attendees should have an intermediate knowledge of using a web browser. Attendees will also have the option to purchase a domain name and one year of hosting at the end of the class.

    Date and Cost:

    This is a 3- Session Workshop that will meet on Saturday October 28, November 4th, and November 18th from 6pm- 9pm.

    Total cost: $40-$80*

    <A href="http://events.r20.constantcontact.com/register/event?llr=fqryb5aab&oeidk=a07e9p216lq2bf8355f"_blank">REGISTER HERE</A>
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Events on October 29, 2014
  • Entrepreneur, Self Employeed or Employee, which are you?
    Starts: 6:00 pm
    Ends: October 29, 2014 - 7:30 pm
    Description: Thinking of starting a business?
    How do you know if it’s a valid business idea or a hobby?
    How can you figure out a way to make your idea work?

    In this hour and a half workshop, you'll learn what tools can greatly improve
    your chances of success. This workshop is intended to help you avoid the
    surprises, frustrations and disasters when you start a business that is not
    right for you. Understanding the demands and skills that are necessary to
    found, grow and maintain a business can help you determine if you want to be
    an entrepreneur, self-employed or an employee. We will explore how making
    the right choice will help you thrive in your business and your career.

    1- Day Workshop

    When: October 29, 2014 from 6:00 - 7:30 PM

    Fee: $15

    <A href="http://events.r20.constantcontact.com/register/event?llr=fqryb5aab&oeidk=a07e9p251nhc697b180"_blank">REGISTER HERE</A>
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Events on October 30, 2014
  • Orientation
    Starts: 4:00 pm
    Ends: October 30, 2014 - 5:00 pm
    Description: Attend a 1-hour Free Orientation to learn about Renaissance Marin small business programs and training services and get a tour of our building including seeing the Business Incubator space, Open Work Space, Classrooms, and Meeting Rooms. (This Orientation does not include Commercial Kitchen Information). Walk-Ins are Welcome!
  • Starting Smart
    Starts: 6:00 pm
    Ends: October 30, 2014 - 9:00 pm
    Location: The Bob
    Description: In this 4 week interactive class you will:

    -Create a Vision and Mission Statement
    -Create a visual business model of what it will take to start your business
    -Hear from other business owners on their experiences on starting a small businesses.

    4- day workshop, meets weekly on Thursday
    Starts Thursday, October 30th
    Time: 6:00- 9:00 pm
    Cost: $60- $120*

    <A href="http://events.r20.constantcontact.com/register/event?oeidk=a07e9ps4m8d10b9e45a&llr=fqryb5aab"_blank">REGISTER HERE</A>
31 

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