From Kitchen to Market

market-grocery1

From Kitchen To Market

So, you make delicious food but wonder how to make it to the market shelves?

Or you are already doing so or running your own a co-packing operation and feel you can expand? 

If yes, then attend Renaissance Marin

“From Kitchen to Market”

FREE two-hour workshop.

Wednesday, March 27th

Mixer 5:30 PM –6:10 PM (Wine, Beer, Munchies)

Speakers: 6:15 PM – 7:15 PM

Q/A: 7:15 PM – 8:00 PM

FREE TO THE PUBLIC, REGISTRATION REQUIRED

RSVP

You will gain a competitive edge by learning the ups and downs, the ins and outs of the trendy specialty food industry from four local insiders. Topics will include the planning and production process, traditional and alternative distribution network with suggestions on how to get into that segment of the business and contacts to help get you started, capitalization options, creative marketing ideas, current trends, and more.

Providing you with valuable facts, figures, and opinions will be 4 industry savvy guest speakers:

Louis Brouillet:A hands-on entrepreneurial executive with a career long path of accomplishments in the retail, e-commerce and packed goods businesses. As a senior executive in the food and fashion industries, he has taken numerous products to market and built concepts from the ground-up. He helped several startups with go-to-market plans and product introduction and expansion. He specializes in strategic planning and business development. Louis’ management philosophy is the result of a journey of healthy living and helping others through which he has learned the significance of authenticity, collaboration, generosity and respect. His .approach to business is to innovate within a holistic connection between market, community and sustainability. Merrilee Olson:Owner of PRESERVE Sonoma, a local co-packing business she started when she saw a flat of strawberries destined for the compost heap. Her goal is helping local farmers and small food entrepreneurs get their products to market. Marrilee started her culinary career at age 5, marketing fresh watermelon juice and apple pies to her neighbors. It was therefore no surprise to her family when her passion for cooking took her to a long career in the world of food. Over the course of 30+ years, she has owned a catering business, and a career coaching business, developed and tested recipes for an international spa and several cookbooks, and spent several years at Bon Appetite Management Company, where she was the Culinary Director
G. Steven Cleere:Co-founder, Managing Partner and Creative Director of TradeMarketing, Inc., a cutting-edge retail marketing agency helping businesses grow for over 35 years. His work in Grocery, Mass and Specialty retailing, including co-op software development, promotion evaluation and key account profitability have assisted his manufacturer clients in marketing more effectively to and through the retail trade. Steve’s work has ranged from Consumer Promotions with El Monterey Frozen Mexican Food to Channel Equalization with Nestle’ Purina. TMI’s clients have included: Schering –Plough, Interstate Bakeries, Borges USA, Tetley/Good Earth Teas, Sunkist Citrus, Van de Kamps Seafood and many other successful brands. Steve’s articles on the issues facing marketers have appeared in such publications as Brand Marketing, Food & Beverage, and TradeWinds and the Retail Market Watch newsletter. Steve is also a guest lecturer at San Francisco and Sonoma State Universities on advertising and promotion. Cole Meeker:Founder of The Great and Wonderful Sea of Change Trading Company, a young Sonoma-based business harvesting seaweed from the Sonoma Coast in the spring and summer, and importing seaweed from harvesters in Nova Scotia, to then use it to make baked snacks which are sold at natural food stores in the¬ Bay Area and at selected west coast accounts. Before opening his own business, Cole was the Sales and Marketing Manager at Premier Organics in Oakland, where he helped the company grow from $1.5M to $6M – a 400% growth in four years. His experience also goes from running marketing efforts at major national trade shows to undertaking grassroots and social media marketing to develop brand awareness and promote product sales, particularly in key West Coast markets. Cole also worked for The Good Earth Market.

From Kitchen to Market (Free)

Wednesday, March 27th

Mixer 5:30 PM –6:10 PM (Wine, Beer, Munchies)

Speakers: 6:15 PM – 7:15 PM

Q/A: 7:15 PM – 8:00 PM

 

FREE TO THE PUBLIC, REGISTRATION REQUIRED

RSVP

 

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Renaissance Blog Post

Classes

October  2014
MTWTFSS
 12
Events on October 2, 2014
  • Orientation
    Starts: 10:00 am
    Ends: October 2, 2014 - 11:00 am
34
Events on October 4, 2014
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Events on October 7, 2014
  • Business Basics - Business Planning - Date Changed
    Starts: 10:00 am
    Ends: October 7, 2014 - 1:00 pm
    Description: Business Basics:

    This series of 3 classes is perfect for those exploring business ownership and want more information about what it takes to run a business. Each class (Business Planning, Legal and Finance, and Marketing) can be taken individually or as a series. Instructor: Fermin Alvarez. Cost: Individual workshops are $25 per class or you can Pre-pay the series for $60.

    1. Business Planning Workshop: You will focus on financial projections, a marketing plan and a strategic plan to get ahead get off to a great start or take your existing business to the next level. Learn how to measure business opportunities, establish realistic goals and objectives, and finance growth and profitability.

    Please note that the Business Basics Series for October has changed dates to October 8, October 15, October 22.
8
Events on October 8, 2014
  • Commercial Kitchen & Cafe Orientation
    Starts: 10:00 am
    Ends: October 8, 2014 - 11:00 am
    Description: To Register, please call Fermin Alvarez at 415 755 1115 x 1010
  • Business Basics - Business Planning
    Starts: 10:00 am
    Ends: October 8, 2014 - 1:00 pm
  • Food Business Incubator Program Orientation
    Starts: 3:00 pm
    Ends: October 8, 2014 - 4:00 pm
    Description: To Register, please call Fermin Alvarez at 415 755 1115 x 1010
  • BIG Fundraising Annual Gala Event - 30th Anniversary
    Starts: 4:00 pm
    Ends: October 8, 2014 - 10:00 pm
    Location: Metreon, 4th Street, San Francisco, CA, United States
91011
Events on October 11, 2014
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Events on October 13, 2014
  • Columbus/Indigenous People's Day
    Starts: 12:00 am
    Ends: October 14, 2014 - 12:00 am
    Description: Renaissance center will be open. Frontdesk will be available 9am- 5pm.
14
Events on October 14, 2014
  • Business Basics - Legal & Finance - Date Changed
    Starts: 10:00 am
    Ends: October 14, 2014 - 1:00 pm
    Description: Business Basics:
    This series of 3 classes is perfect for those exploring business ownership and want more information about what it takes to run a business. Each class (Business Planning, Legal and Finance, and Marketing) can be taken individually or as a series. Instructor: Fermin Alvarez. Cost: Individual workshops are $25 per class or you can Pre-pay the series for $60.

    Legal and Finance Workshop
    The workshop covers various legal structures, business insurance, licenses/permits, leases/contracts, and protecting your intellectual property. It also goes over the basics of financing your business, estimating start-up costs, break even analysis, the importance of cash flow and how to manage it, as well as basic financial statements.

    Please note that the Business Basics Series for October has changed dates to October 8, October 15, October 22.
  • Orientation
    Starts: 2:00 pm
    Ends: October 14, 2014 - 3:00 pm
15
Events on October 15, 2014
  • Business Basics - Legal and Finance
    Starts: 10:00 am
    Ends: October 15, 2014 - 1:00 pm
  • Entrepreneurs' Cafe: The 7 Biggest Financial Mistakes Made by Successful Entrepreneurs
    Starts: 5:30 pm
    Ends: October 15, 2014 - 8:30 pm
    Description: As new business owners, we’re focused so much on our business that we neglect our personal financial well being. In this eye-opening workshop, Bruce Frankel will outline money strategies to lower taxes, secure retirement and even pass on your business to the next generation. Bruce has many years of financial planning for entrepreneurs. His goals is helping more people to secure their future. This presentation will be videotaped and we ask that each person signs a release form.
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Events on October 18, 2014
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Events on October 21, 2014
  • Business Basics - Marketing - Date Changed
    Starts: 10:00 am
    Ends: October 21, 2014 - 1:00 pm
    Description: Business Basics:
    This series of 3 classes is perfect for those exploring business ownership and want more information about what it takes to run a business. Each class (Business Planning, Legal and Finance, and Marketing) can be taken individually or as a series. Instructor: Fermin Alvarez. Cost: Individual workshops are $25 per class or you can Pre-pay the series for $60.

    Marketing Workshop
    The workshop covers the process and how-to’s needed to conduct your own market research and answer questions about whether your product or service is viable within your community. The class also provides an outline and covers the elements of developing your own successful marketing plan.

    Please note that the Business Basics Series for October has changed dates to October 8, October 15, October 22.
  • Using linked In to Boost Your Profile
    Starts: 1:00 pm
    Ends: October 21, 2014 - 4:00 pm
    Location: to Boost Your Profile
    Description: LinkedIn can be a powerful job search and business growth tool. What is your profile saying about you? This class will highlight the most efficient ways to present a strong Personal or Business image, making you shine and stand out from the crowd. Interactive and informative, this class will de-mystify LinkedIn. Instructor: Angela Dunz.
22
Events on October 22, 2014
  • Business Basics - Marketing
    Starts: 10:00 am
    Ends: October 22, 2014 - 1:00 pm
  • The Legal Cafe: IP Basics – Copyrights, Trademarks, and Patents
    Starts: 5:30 pm
    Ends: October 22, 2014 - 8:00 pm
    Description: Learn the steps to protect your name, brand, company information, design, or invention. Intellectual property attorneys discuss important considerations when choosing your brand, using social media, and how you can protect your own work on the internet and elsewhere.
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Events on October 25, 2014
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Events on October 28, 2014
  • Building a Business WebSite
    Starts: 6:00 pm
    Ends: October 28, 2014 - 9:00 pm
    Description: Using WordPress, the leading content management system, you will create a professional website for your business. The class focuses on how to use WordPress to create an effective website for your business.

    Attendees will:
    Build a standard 5 page website
    Learn how to load text and images, plus extend the site beyond the basics
    Have the option to take the site live

    Attendees should have an intermediate knowledge of using a web browser. Attendees will also have the option to purchase a domain name and one year of hosting at the end of the class.

    Date and Cost:

    This is a 3- Session Workshop that will meet on Saturday October 28, November 4th, and November 18th from 6pm- 9pm.

    Total cost: $40-$80*
29
Events on October 29, 2014
  • Entrepreneur, Self Employeed or Employee, which are you?
    Starts: 6:00 pm
    Ends: October 29, 2014 - 7:30 pm
    Description: Thinking of starting a business?
    How do you know if it’s a valid business idea or a hobby?
    How can you figure out a way to make your idea work?

    In this hour and a half workshop, you'll learn what tools can greatly improve
    your chances of success. This workshop is intended to help you avoid the
    surprises, frustrations and disasters when you start a business that is not
    right for you. Understanding the demands and skills that are necessary to
    found, grow and maintain a business can help you determine if you want to be
    an entrepreneur, self-employed or an employee. We will explore how making
    the right choice will help you thrive in your business and your career.

    1- Day Workshop

    When: October 29, 2014 from 6:00 - 7:30 PM

    Fee: $15
30
Events on October 30, 2014
  • Orientation
    Starts: 4:00 pm
    Ends: October 30, 2014 - 5:00 pm
  • Starting Smart
    Starts: 6:00 pm
    Ends: October 30, 2014 - 9:00 pm
    Location: The Bob
    Description: In this 4 week interactive class you will:

    -Create a Vision and Mission Statement
    -Create a visual business model of what it will take to start your business
    -Hear from other business owners on their experiences on starting a small businesses.

    4- day workshop, meets weekly on Thursday
    Starts Thursday, October 30th
    Time: 6:00- 9:00 pm
    Cost: $60- $120*
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